This guide provides the essential assets and guidelines to help you build and maintain the Bodygee visual identity.

To gain access to a more comprehensive analysis of brand elements and their applications, consider downloading the digital version.

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00 Intro

Bodygee uses two distinct visual identities tailored to our primary audiences: Fitness and Health.

FOR
FITNESS
The dark theme is built for the fitness world. Bold, high contrast, and focused on performance and action.
For Health /beauty
The light theme is designed for medical and aesthetic communications. It targets audiences seeking to enhance their appearance or track clinical results.

02 Taglines

Through stylized typography, our tagline has evolved from a concept into a versatile visual asset.

03 Icons

The iconography follows the same rounded shapes applied in the brand's concepts and also introduces a new twist with gradients, aiming to create a unique aesthetic even for the most regular content.

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04 Typography

Poppins
Sober font that must be applied in most cases, such as in paragraphs, titles, or quotes.
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Michroma
Display font that must be applied to short taglines, categories names or short text highlighted lines, before or after main paragraph content.

We recommend using this font in ALL CAPS for maximum impact.
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05Colours

Gradient combination ideas:

06Backdrops

Combine solid backgrounds with oversized, blurred gradients to create depth and brand consistency.

Download backdrops models

07Images

The image processing also utilizes the brand's color dichotomy, creating two distinct styles that should be applied according to the theme used in the communication.

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